About the Book

“If it isn’t already, “It’s A Crisis!” should be a text book or atleast required reading in communications and public relations courses.”
– Steven A. Bornn

“Ms. Bendel’s book provides a clear and concise overview of crisis management communications for tourism and hospitality industries. Her inclusion of case studies and social media tactics are helpful reputation management resources. This is a good one to keep on hand.”
– HotelPRComm

“This book belongs in the briefcase of every PR professional in the tourism industry.”
– Nancy Marshal

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The first step-by-step crisis communications handbook for the global tourism and hospitality professional.

No tourism entity is immune from crises: natural disasters, food poisoning, epidemics, plane crashes, negative legislation, terrorism and much more. While most organizations in the tourism and hospitality industry know they need a crisis communications plan, many believe it will be too complicated and time-consuming to create. It’s a crisis! NOW what? solves that dilemma, with four simple steps to create a crisis communications plan, and seven basic principles for handling communications after any crisis. Complemented by a range of scenarios to challenge communicators – and space to record the reader’s “nightmare scenario,” this compact handbook will be an essential addition to every tourism professional’s bookshelf.