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PR Crises of 2012 When You DON’T Want to be in the News

January 31, 2013

Catching up on my reading, I noted that Bloomberg BusinessWeek’s 12/13/12 issue featured a colorful wrap-up of the year in crisis PR, including just one tourism-related crisis: the JetBlue pilot meltdown last February, with a note about American Airline’s slide into bankruptcy ( Hey, BusinessWeek, remember the Costa Concordia, the cruise ship that grounded  at Isola del Giglio last January (on Friday the 13th, to boot), with the loss of 32 lives – and is still sitting there? Guaranteed neither Costa Cruises nor its parent Carnival wanted to be in the news any more than JetBlue or American.

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